I'm Adriana Phillips-Guzmán.
You can call me Alú.

I'm a designer, illustrator, artist, writer. Drawn to bold colors and stories inspired by motherhood and Latina roots.

HOW I GOT HERE

The journey into illustration

I used to draw often in my 20s. And I have found myself going back to it in different moments since then, but just a while back, I started writing every day and picked up a pencil again, just to see what would happen. That rediscovery is where this all began, the sketchbook pages, the book dummy, the color that shows up everywhere in my work now.

I'm still leading design teams by day. In the evenings and on weekends, I'm becoming a children's book illustrator, shaped by my Latina roots, motherhood, color, and the small details that make a moment feel true.

WHERE I’M FROM

Colombia

I grew up in between Cartagena and Barranquilla. My dad was a chemical engineer, my mom taught biology, and I was the quiet kid, always drawing, always reading. I noticed things early on: color, the small details that make something feel real.

Everything in between, on Instagram